CalorieKing Press Release

NBC's "The Biggest Loser" contestant, Jeffrey P. Levine, MD, MPH, to offer medical advice and personal weight loss insight as part of the CalorieKing Advisory Board

(San Diego, California - June 30, 2008) - CalorieKing, the leading provider of online weight management tools, announces that Jeffrey P. Levine, MD, MPH, has joined the CalorieKing Advisory Board. Dr. Levine is an Associate Professor in the Departments of Family Medicine and Obstetrics, Gynecology and Reproductive Sciences at the UMDNJ-Robert Wood Johnson Medical School. He is also the Director of Women's Health Programs in the Department of Family Medicine.

Dr. Levine has been very active in women's health research and obesity prevention education and will be a valuable resource to CalorieKing in dealing specifically with women's weight management. He has participated in over forty clinical trials as both a principal and co-investigator studying various products for contraception and menopausal symptoms - female issues that can impact and affect weight management efforts.

Dr. Levine's interest in weight management and joining the CalorieKing Advisory Board is both professional and personal. In 2005, he took a bold step to improve his personal health and to inspire other family physicians and patients by becoming a participant in the second season television production of NBC's "The Biggest Loser", a weight-loss reality series. Dr. Levine lost a total of 183 pounds and regained his health.

"I used the book, The CalorieKing Calorie, Fat and Carbohydrate Counter, during my time on the Biggest Loser Ranch; it was immensely helpful," said Dr. Jeff. "I continue to use the CalorieKing Program, and routinely recommend it to my patients. The information it provides me about my patients' individual eating habits has significantly improved my ability to help them make simple and sustainable diet and physical activity changes. It is my pleasure to work with this outstanding organization and join in their commitment to safe and lifelong weight management by empowering clients with nutritional knowledge."

Dr Levine now works with national organizations, schools, and community groups to help address the epidemic of obesity in this country. He has partnered with the American Heart Association, National Dairy Council, and the American Academy of Family Physicians. Americans in Motion initiative, to promote healthy families. Dr. Levine has given presentations on obesity and women's health issues to medical professionals and the lay community both regionally and nationally. He has co-authored numerous women's health related articles, monographs and book chapters. Dr. Levine also devotes much of his time to teaching students, residents and fellows, all of which have lead up to his recent selection as a UMDNJ Master Educator in recognition of his outstanding contributions to medical education.

"We are excited and honored to have Dr. Levine as an advisor to CalorieKing," said Keith McGuinness, president and CEO, CalorieKing. "His knowledge and experience in health research and education, as well as his ongoing effort to manage his own weight, will certainly further our common goal to help slow, stop, and reverse the American trend toward obesity, diabetes and other undesirable health conditions."

About CalorieKing

CalorieKing is America's leading provider of calorie-centric education tools for food awareness. The online CalorieKing Program includes a 12-week online course that leads members to understand how they are personally affected by calories-in and calories-out, an understanding that is essential to lifelong weight management. The continually updated CalorieKing food database of more than 50,000 generic, brand-name, and fast-food items, is searched free millions of times monthly by visitors to www.calorieking.com or at mobile.calorieking.com from an Internet-enabled phone. CalorieKing is also well-known for the perennially best-selling book, The CalorieKing® Calorie, Fat & Carbohydrate Counter by Allan Borushek. The food database and other CalorieKing content and tools have set the bar for programs seeking to reconcile short-term weight loss to lifelong weight control.

For more information call 317-806-1900 x120 or visit www.calorieking.com